Why WordPress Multisite and Franchises Are a Great Fit
By Michelle Hummel, Published June 14, 2017
WordPress Multisite and franchises are a great fit. Franchising continues to be a great way for businesses to grow and entrepreneurs to align their resources with the right opportunity. While franchising can work across many different industries, you will see some common threads with all of them. One of those threads is the need for a strong online presence. Because so much of people’s daily activity now takes place online, having an optimized marketing strategy across all major online channels is almost always a necessity for consistent growth.
A big part of why online marketing can seem intimidating stems from all the different channels you have to address. Another issue is how quickly the online landscape continues to evolve. The good news is an experienced consultant can help you navigate all of these challenges. A big part of getting the most out of online marketing is having a central hub for all your efforts. Since you have complete control over it, a website is the central hub I always recommend.
Given all the different technologies that are now online and the many different devices people use to look at content, creating a great site can be quite the undertaking. Things can get even more challenging when you’re dealing with multiple locations for a business that’s being franchised. Fortunately, thanks to my experience working with franchisors and franchisees, my team and I are experts at utilizing WordPress Multisite for franchise businesses.
The Many Benefits of WordPress Multisite for Franchises
WordPress is a content management system that powers nearly one-third of all websites on the Internet. WordPress has grown into such a dominant platform thanks to its flexibility and rich ecosystem. From standalone blogs to Fortune 500 company websites, WordPress can accomplish just about anything that a business needs to do online.
The functionality and flexibility of WordPress applies directly to franchise businesses. By taking advantage of WordPress Multisite, it’s possible to create a unified destination for your brand online, along with dedicated sites for every franchise location.
One of the great things about using WordPress Multisite for a franchise business is it makes it easy to keep a consistent brand image across all the locations. It also greatly streamlines the maintenance and administration of all the different sites. Using WordPress Multisite makes it possible for every franchise owner to have access to a powerful set of online marketing tools.
While WordPress is a very user-friendly content management system, getting it properly set up and optimized does involve some technical hurdles. If you’re interested in learning more about how this platform can help your franchise operation thrive online, contact me today so we can discuss this topic in detail.