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  Facebook Ads for Business – Worth the Investment?

  When social media first became a “thing,” plenty of businesses complained about the fact that there wasn’t enough data available to track ROI on social media marketing. Then as these…

  Facebook, Social, Social Media Marketing, Social Media Marketing

  By Michelle Hummel, Published May 4, 2021

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  The Power of Webinars and How to Promote Them on Social Media by Michelle Hummel

  Although none of the technologies I’m going to talk about in this post are brand new, we’re at an interesting point with the Internet where several promising forms of technology…

  Social, Social Media Marketing, Video Marketing

  By Michelle Hummel, Published May 4, 2021

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  The 4 Best Social Media Marketing Tactics Businesses Need to Know

  The holiday season is the busiest time of the year for many businesses. Given that this rush is just right around the corner, it won’t be long until the holidays…

  Franchise Marketing, Social Media Marketing, Social Media Marketing, Video Marketing

  By Michelle Hummel, Published April 27, 2021

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  The Essential Guide to Branding Yourself on Social Media by Michelle Hummel

  Whether you’re an established business owner, budding entrepreneur or an accomplished professional, social media can be a great way to open up new doors and opportunities. However, just as a…

  Social Media Marketing

  By Michelle Hummel, Published April 20, 2021

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  LinkedIn Headline Optimization Tips for LinkedIn Marketing

  Headlines are very important. Statistics show that changing a single word in an email headline can improve clickthroughs by as much as 46%. Given that huge impact, it’s easy to…

  LinkedIn, Social Media Marketing

  By Michelle Hummel, Published April 13, 2021