Latest Post

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  LinkedIn Headline Optimization Tips for LinkedIn Marketing

  Headlines are very important. Statistics show that changing a single word in an email headline can improve clickthroughs by as much as 46%. Given that huge impact, it’s easy to…

  LinkedIn, Social Media Marketing

  By Michelle Hummel, Published July 27, 2021

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  4 Tips to Create the Right CTA for Different Types of Content

  Even though online users are notorious for skimming content instead of reading it in full, research has found that 90% of people who take the time to read a headline…

  Social, Social Media Marketing

  By Michelle Hummel, Published July 20, 2021

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  How to Measure Social Media Marketing Performance

  Social media is something that businesses of all sizes should be using. Social channels make it possible to reach people who are interested in the products and services you offer.…

  Social Media Marketing

  By Michelle Hummel, Published July 13, 2021

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  5 Essential Website Design Tips for a High Conversion Rate

  Conversion rate is an important metric for businesses of any size. With larger businesses, even a half percent improvement can have a significant impact on the bottom line. And while…

  Blogging

  By Michelle Hummel, Published July 6, 2021

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  Tips to Convert Your Social Media Followers Into Customers

  Businesses often face two major challenges with social media. The first is getting started. Once a business passes that challenge by gaining some momentum and attracting followers, the next challenge…

  Social Media Marketing, Social Selling

  By Michelle Hummel, Published June 29, 2021