Latest Post

• 

  LinkedIn Headline Optimization Tips for LinkedIn Marketing

  Headlines are very important. Statistics show that changing a single word in an email headline can improve clickthroughs by as much as 46%. Given that huge impact, it’s easy to…

  LinkedIn, Social Media Marketing

  By Michelle Hummel, Published May 9, 2022

• 

  What Businesses Need to Know About YouTube

  YouTube launched with an $11.5 million investment in 2005, plenty of people thought Google was crazy when they acquired it in 2006 for $1.65 billion in stock. However, fast forward…

  Video Marketing

  By Michelle Hummel, Published May 6, 2022

• 

  Using Instagram Stories to Benefit Your Business

  When Facebook paid $1 billion in cash and stock for Instagram in April of 2012, a lot of people thought Zuckerberg and his team were crazy. While Instagram’s app for…

  Instagram

  By Jane Sullivan, Published May 2, 2022

• 

  Facebook Ads for Business – Worth the Investment?

  When social media first became a “thing,” plenty of businesses complained about the fact that there wasn’t enough data available to track ROI on social media marketing. Then as these…

  Facebook, Social, Social Media Marketing, Social Media Marketing

  By Michelle Hummel, Published April 25, 2022

• 

  Twitter Training Guide: 10 Reasons Why Your Business Should Use Twitter

  Before businesses commit to any type of Twitter training, they generally want to know exactly why they should be using this platform. To answer that question, let’s look at ten…

  Twitter

  By Michelle Hummel, Published April 18, 2022