What Businesses Need to Know About YouTube
By Michelle Hummel, Published September 18, 2020
YouTube launched with an $11.5 million investment in 2005, plenty of people thought Google was crazy when they acquired it in 2006 for $1.65 billion in stock. However, fast forward to the present, and it’s clear that Google picked up the site for a steal.
Although increases in mobile usage and other changes over the last decade have presented some challenges for the core components of Google’s advertising program, the surge in YouTube’s popularity has provided the company with many new opportunities to sell online advertisements. While most people know that YouTube is a huge site, putting the scale of the site in perspective can be a little mind-boggling.
As of this year, YouTube officially has over 1 billion users. That allows the site to generate billions of dollars in advertising revenue. Since the dynamic nature of YouTube videos sets the site apart from Google’s traditional search engine results pages, it shouldn’t come as a surprise that the site relies on a different style of ads. In order to display those ads, YouTube needs a continuous stream of popular content from people like pop artists and YouTube celebrities.
Understanding YouTube Stars
While most of us can understand the popularity of watching music videos online, one aspect of YouTube that can be difficult for anyone over the age of fifteen to wrap their head around is the popularity of YouTube stars. Nowhere is this confusion more evident than with the over 35 million subscribers of YouTube megastar Pewdiepie. Although it may sound like a joke, Pewdiepie makes over $7 million a year by recording himself playing video games and making rude comments.
Even though the dynamics of things like “Let’s Play” gaming videos on YouTube can seem strange, the key takeaway is that YouTube provides the ability for people to feel far more connected to “stars” than they ever could with traditional television. And for kids who have been raised watching YouTube videos, it’s easy to see why they will continue to put this medium ahead of broadcast TV.
YouTube Opportunities for Businesses
Since YouTube has grown into such a massive platform and will only continue to increase in size, it presents some very exciting opportunities for savvy businesses. While advertising or working directly with YouTube stars are options, businesses should seriously consider investing the time and resources needed to create their own YouTube presence.
While it’s true that creating videos can require some additional work, it’s not as difficult as many businesses expect. And since having a strong YouTube presence can help with everything from attracting new audiences to increasing search engine rankings, it’s something businesses should strongly consider.
Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!
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