Twitter Training Guide: 10 Reasons Why Your Business Should Use Twitter
By Michelle Hummel, Published October 27, 2020
Before businesses commit to any type of Twitter training, they generally want to know exactly why they should be using this platform. To answer that question, let’s look at ten key reasons why your business should utilize Twitter:
Twitter provides many ways to help build your brand. From publishing great content to responding directly to people having relevant conversations, Twitter can allow you to show people what your business is all about.
2) Connect with Customers
Because Twitter is all about two-way communication, it’s an excellent tool for connecting with customers. Whether someone wants to sing your praises or they’re unhappy because of a customer support issue, having the ability to immediately respond is very powerful.
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Once you get a feel for how Twitter works, you’ll be able to create a great Twitter marketing strategy. This will enable you to help get your brand in front of as many relevant Twitter users as possible.
4) Get Feedback
A simple but very effective Twitter best practice is to ask your followers for feedback. Whether it’s about something you publish or an idea you have for your business, asking for feedback is a great way to engage with people who are interested in your business. Additionally, you never know what types of truly valuable insights you may gain from these conversations!
5) Monitor and Make News
Twitter is a great tool for staying on top of what’s happening within your industry. And when something major happens with your business, you can easily share that news through Twitter as well.
6) Increase Your Content’s Exposure
Writing and publishing great content takes time. If you want to get the best return on that time, Twitter can help by putting your content in front of more people. When you publish something and it starts to spread through Twitter, you’ll get to experience just how powerful this type of viral effect can be.
7) Hold Giveaways
If you want to boost customer engagement and business, giving away coupon codes or holding other promotions can work really well. This will not only get people excited, but it will also get them talking to others.
8) Keep An Eye on Competitors
One of the advanced tactics you can learn in a Twitter training course is how to use this platform to keep an eye on what your competitors are doing. Not only will you be able to see the types of updates they’re making, but you can even dig into analytics tools to see which of their updates are performing best.
9) Build Loyalty
There’s nothing better than customers who not only buy from you multiple times, but also help spread the word about your business. By using Twitter to build relationships, you’ll find that this type of loyalty becomes more common.
10) Generate Sales
While you don’t want every update you make to be a link to “buy now,” Twitter can definitely be used to generate direct sales. Once you’ve built up a following, if you have a compelling sale or other special offer, tweeting it out can bring visitors to your site who make a purchase.
You might also like: How to Turn a Twitter Follower Into a Lead
If you want to learn everything you need to know to build a really strong presence on Twitter, online social media courses are the best way to learn in a relatively short amount of time
Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!