What Does a Social Media Community Manager DO?
By Michelle Hummel, Published August 31, 2016
When businesses start using social media, they usually reach a point where they’re interested in getting even more out of these channels. When that point is reached, one option that may come up is utilizing a social media community manager. Since this type of role is still something that’s fairly new, many businesses have questions about what exactly it means.
5 Things That a Great Social Media Community Manager Does
Another reason that it can be a little challenging to figure out what someone in this role does is they generally do quite a bit. The first task on the list of a social media community manager is creating content. While you may already have writers, designers or other individuals that help you produce content, it’s important to remember that every social platform is different. What a community manager can do is take existing pieces of content and properly optimize them to the unique nature of each platform.
The next thing a community manager for social media does is market analysis. Because individuals filling this type of role are interacting with prospects on a daily basis, they’re able to spot trends that can help a business improve their online marketing efforts. Additionally, a community manager can take the analytics collected for different social platforms and translate them into actionable information.
The third thing that a great social media manager will do is stay on top of the news. This includes news surrounding the industry a business is in, along with broader news that’s relevant to the business. There are a few reasons why this type of activity is important. Not only does it provide content and things for a manager to engage with social users about, but it can also expose opportunities where it makes sense for a business to create their own content around a specific event.
Fourth on the list is providing customer service. When a business is on social media, they’re going to interact with both prospects and existing customers. As social media becomes a primary form of communication for more people, providing customer service through these platforms is going from something that’s helpful to a mandatory benchmark. Having an active community manager can help a business stay on top of any customer service issues that come up via social.
Last but certainly not least, a social manager facilitates opportunities. From collaborating with influencers to highlighting especially passionate customers on social media, having someone consistently focused on this type of social interaction can create a lot of interesting opportunities.
If you’re interested in reaping all the benefits that the right social media community manager can offer but don’t want to hire a full-time employee for this role, learn more about the solution Web Strategy Plus can provide.