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If you want more traffic for your blog, strategically sharing your posts through social media can accomplish that goal. Since every social platform has its own unique features and audiences, we want to cover the best practices for promoting your blog on four different social media platforms:
Facebook allows you to share blog posts on profiles, pages and groups. Although posts can be quite long, Facebook only displays the first 460 or so in people’s feeds. Case studies have also shown that posts with less than 120 characters do best, so keeping things short and sweet is one best practice for promoting your blog on Facebook. Another best practice is to use an image when you share. One strategy for promoting posts is to upload a relevant image and then link to the post from the text field. The other best practice for promoting evergreen blog posts is to share them more than once. Given that Facebook will only show it to a fraction of your audience, it’s worth re-sharing posts every two to three months.
Even though Twitter now allows posts to exceed the 140-character limit, keeping your tweets short is still a best practice for the platform. As with Facebook, including an image will help get people’s attention. Two other best practices for Twitter are including a call to action in your tweet and sharing your blog post more than once during the first week after it’s published. Since Twitter moves even faster than Facebook, sharing up to four times on different days and at different times can yield very good promotional results.
This social platform has evolved a lot over the last few years. Because LinkedIn wants users to share and engage with content, it’s a great place to promote your blog posts. With LinkedIn, you can make your descriptions a little longer than is ideal on Facebook or Twitter. You should also ask a question or include something similar to encourage interaction. And in terms of which of your posts will do best on LinkedIn, list and how-to posts are at the top of the list.
Because Pinterest is such a visual platform, the most important thing you can do to get attention for your posts is to ensure that you use really great images which are optimized for the site. Currently, the ideal pin size is 1000 x 1500.
Instagram can handle blogs up to 2200 characters, but just because you can go that long doesn’t mean you should. The best tip is to create a graphic or video and make a small caption highlighting what readers will get from your blog. Then refer them to your link in bio for details. Using a tool like Linktr.ee, you can easily help your followers get to where they need to go.
To learn more about getting the most out of social media promotion, take a look at our self-study social media certification program, which provides exclusive access to every tool and resource you need for success.