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When used correctly, Pinterest can be a great way to drive traffic to your blog. One of the really appealing aspects of using Pinterest to send traffic to your blog is it’s generally quite targeted. As a result, whether your goal is to convert visitors into leads or customers, most businesses that employ this strategy are quite happy with the conversion rate of their traffic that comes from Pinterest. But before you can start focusing on converting traffic into leads or customers, you need to actually increase the amount of traffic that you receive from Pinterest.
So, how exactly do you go about boosting the amount of traffic that Pinterest drives to you? The good news is there are several strategies you can use to accomplish this goal. The first is to start sharing lots of content. Specifically, you want to make pinning images to your boards a top priority. Now, in order to do this correctly, you need to be sure that you’re sharing a mixture of quality content from both your own blog, as well as other relevant blogs and websites. By creating one or more topical boards and actively curating them, you’ll be able to provide a lot of value to the people who follow them. That in turn will enhance your credibility and increase people’s interest in checking out your blog.
The next strategy for pulling in more traffic from Pinterest is to create taller images. At first, that may seem like a slightly strange tip and one that’s not going to have a significant impact. However, the reason that’s not the case is a study about this issue found that 800 pixel high images get 50% more repins than images that are 400 pixels tall.
Another way to increase the number of people who visit your blog via Pinterest is to ensure that you include at least one quality image with every post. Since plenty of businesses depend on fairly generic stock photos for many or all of their posts, this can be a bit of a challenge. However, once you get used to either creating or finding really good images for your posts, you’ll find that it becomes a natural part of your workflow. And since you’ll benefit by bringing in more traffic, it’s definitely a change that’s worth making.
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