Facebook Training: A Guide To Successful Facebook Marketing
By Amanda Masters, Published March 14, 2016
When it comes to Facebook training, most people’s interest in this subject stems from their desire to utilize Facebook to market a business. What makes Facebook such an appealing medium for marketing a business is not only is it a huge network with over a billion users, but there are also lots of tools and features that can be used specifically for marketing.
To get a better understanding of how a business can start marketing through Facebook, here are the four basic steps needed to get the ball rolling:
A page acts as the hub for all the activity that a business generates through Facebook. Having a page ensures that a business can be discovered by current and potential customers, as well as connect with those individuals. A page also makes it possible to get messages out at the right time, as well as see how things are performing.
Although one of the things that makes Facebook very appealing is the fact that so many people use it on a daily basis, that doesn’t mean you want to target every single user with your Facebook marketing efforts. Instead, you’ll get much better results from taking the time to identify the right audience. You can start by thinking about what all of your ideal customers have in common. That may include traits like an age range, as well as a specific geographic region. Then from there, you’ll be able to start figuring out which types of messages and promotions will resonate best.
A Facebook page that’s not regularly updated isn’t going to do much for the business it’s promoting. In order to keep people engaged, you need to regularly share the right kind of content. That’s why social media training really dives into this topic. By completing several social media courses, you’ll get a significant jumpstart on knowing which kind of content is most likely to drive the type of results you want.
Thanks to Page Insights, you don’t have to fly blindly. Instead, you’ll gets lots of feedback on how different kinds of content are performing. If you’re concerned that trying to review this much data is going to be overwhelming, obtaining a social media certification can help. Taking the time to get certified will empower you to make sense of all the different data that’s in front of you and only focus your attention on what’s actually going to help you move the needle for your page.
Expand Your Skills and Knowledge with Additional Facebook Training
If you want to develop and execute the best Facebook marketing strategy possible, you can accomplish that goal by completing a full course on this subject. Doing a full course will give you step-by-step instruction on broad topics like Facebook marketing strategies, as well as walk you through tasks like using promoted posts, creating Facebook ads, understanding feeds, and using the right Facebook applications.