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5 Hidden Social Media Features You’re Missing Out On (And How to Use Them!)
Social media platforms are constantly adding new tools and features to keep users engaged and businesses growing. But how many of these features are you actually using? Let’s uncover five hidden gems that could supercharge your social media strategy — and show you exactly how to start using them today!
- Instagram Guides
If you’re looking for a way to package your best content in one easy-to-share format, Instagram Guides are the answer. Guides let you curate posts, products, or places into a mini blog-style feed. Perfect for sharing tutorials, product collections, or step-by-step processes. To get started, go to your profile, tap the + icon, and select ‘Guide.’ From there, choose the posts or products you want to include and add helpful commentary. - LinkedIn Newsletters
Want to build deeper relationships with your audience? LinkedIn Newsletters let you create a recurring publication that lands directly in your subscribers’ inboxes. It’s an excellent way to show off your expertise, drive traffic to your website, and keep your business top of mind. Just head to ‘Write an article’ and select the Newsletter option to launch yours. - TikTok Q&A
TikTok’s Q&A feature is an underrated tool for engaging directly with your audience. It allows followers to submit questions that you can answer in video form. This not only boosts engagement but also positions you as an expert in your niche. To enable Q&A, go to your TikTok profile settings and toggle it on. - Facebook Messenger Auto-Responses
If you’re not already using auto-responses on Facebook Messenger, you’re missing a chance to serve your audience 24/7. With these automated replies, you can greet visitors, answer common questions, and even share links to your products or services instantly. Go to your Page settings, find ‘Messaging,’ and set up your custom responses. - Pinterest Idea Pins
Pinterest Idea Pins are short videos or slideshows that help you stand out and tell your story more visually. Unlike regular pins, Idea Pins live permanently on your profile and can help you attract new followers with their engaging, immersive format. Use them to showcase tutorials, behind-the-scenes content, or seasonal campaigns.
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These hidden features are just the tip of the iceberg when it comes to making the most of your social media presence. Stop leaving powerful tools on the table — start incorporating them into your strategy today!
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This article is an original contribution by Michelle Hummel
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