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What Businesses Need To Know About YouTube
YouTube launched with an $11.5 million investment in 2005, plenty of people thought Google was crazy when they acquired it in 2006 for $1.65 billion in stock. However, fast forward to the present, and it’s clear that Google picked up the site for a steal.
Although increases in mobile usage and other changes over the last decade have presented some challenges for the core components of Google’s advertising program, the surge in YouTube’s popularity has provided the company with many new opportunities to sell online advertisements. While most people know that YouTube is a huge site, putting the scale of the site in perspective can be a little mind-boggling.
As of 2022, YouTube officially has more than 2.2 billion users. That allows the site to generate countless dollars in advertising revenue. Since the dynamic nature of YouTube videos sets the site apart from Google’s traditional search engine results pages, it shouldn’t come as a surprise that the site relies on a different style of ads. In order to display those ads, YouTube needs a continuous stream of popular content from people like pop artists and YouTube celebrities.
Understanding YouTube Stars
While most of us can understand the popularity of watching music videos online, one aspect of YouTube that can be difficult for anyone over the age of fifteen to wrap their head around is the popularity of YouTube stars.
Even though the content of some YouTube stars can seem strange, the key takeaway is that YouTube provides the ability for people to feel far more connected to “stars” than they ever could with traditional television. And for kids who have been raised watching YouTube videos, it’s easy to see why they will continue to put this medium ahead of broadcast TV.
YouTube Opportunities For Businesses
Since YouTube has grown into such a massive platform and will only continue to increase in size, it presents some very exciting opportunities for savvy businesses. While advertising or working directly with YouTube stars are options, businesses should seriously consider investing the time and resources needed to create their own YouTube presence.
While it’s true that creating videos can require some additional work, it’s not as difficult as many businesses expect. And since having a strong YouTube presence can help with everything from attracting new audiences to increasing search engine rankings, it’s something businesses should strongly consider.
This article is an original contribution by Michelle Hummel
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