5 Quick And Affordable Ways To Repurpose Existing Content by Michelle Hummel
By Michelle Hummel, Published December 1, 2020
There are dozens of viable ways to repurpose content, but few of us have the spare time to utilize all of them. Fortunately, once you’ve created a piece of content, you’ve already done a lot of the work required to create additional posts.
Below are 5 techniques to repurpose existing content, that are either quick or available at minimal cost.
1 – Turn Blog Post Collections Into Full Guides
Once you have written a number of posts on a particular topic, you can curate the posts, write an introduction, create a social media image, and create some filler content. Consider adding an additional chapter or two, and you can create a unique and exhaustive guide on that topic.
Guides can be published on your own site, posted on authoritative sites within your industry, or they can be used as a giveaway to attract new leads.
2 – Turn A List Into A Slideshow
List posts, like this one, are very popular. Not only are the titles catchy, but the natural formatting of the text means that the content is easy to digest. From a writer’s point of view, they help to gather your ideas, and writing the list points out first means that you have essentially created a blueprint for your piece.
Take a popular list piece and turn each list item into one or two slides. You could gather a piece of data, a statistic, a headline, or a quote relating to each of the posts, and use these as additional content. Slideshows, or slide decks, can be shared on popular sites like Slideshare.com for additional exposure.
If, like me, you’re not entirely confident in creating slides from your written content, scour Fiverr. You can get great deals on top quality work.
3 – Turn A Slideshow Into A Video
Once you have a slideshow, you are only one or two steps away from creating a powerful video.
Videos are extremely popular on social media sites, because they make information easy to digest. If you have a clear speaking voice, narrate the video using content from the slides, and have the slides play as a slideshow in the background.
Fiverr is a great source to find a narrator, and there are also gigs from professionals that specifically offer the service of turning a slideshow into a video.
4 – Turn A Slideshow Into An Infographic
Infographics are another compelling form of social media content. What’s more, there are many industry sites looking for this kind of content, and you can reuse the same infographic repeatedly. Write a unique 300-word summary to accompany each submission, and the links you generate will be even more powerful.
This is a great opportunity to use the little pieces of data that you collected for the video above, and to repurpose these too. It will take a little more work to find a good quality gig, but Fiverr should be your best marketing friend by now.
5 – Turn Your Statistics Into Tweets
The statistics, quotes, or other pieces of data that you gathered, haven’t come to the end of their useful life yet either. Ensure that each piece of data is short enough, and turn them into a Tweet. If you are gifted at creating visual content, add a quote to an image, create charts or graphs using the statistics, or even come up with a webcomic series using each piece of information.
There are many ways to viably use the same pieces of information, and the same pieces of content. Don’t assume that once a statistic has been published on your site, for example, that its useful life has come to an end. It hasn’t.
Branding Media creates and repurposes content for websites and businesses. Find out how you can make the most of your content.
If you want expert help creating the right social media strategy, be sure to take a look at how Web Strategy Plus can help.
Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency focused on Franchise Marketing. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!
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