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When people go online, there’s a good chance they’re doing it from a mobile device. Whether it’s on their phone while they’re out or using a tablet from the comfort of their couch, these devices are changing the way people of all ages interact with online content. What’s interesting about this behavior is it may not always be mirrored by the people creating the content that’s so often consumed on mobile devices.
Many content creators prefer to use laptops or even dual monitors as they create content that will be published online. While there’s nothing wrong with that type of workflow, it is important for creators and businesses to remember that the content they publish may be accessed on small screens with slower mobile connections.
To ensure that the hard work put into producing content doesn’t go to waste because someone wants to look at it on a smaller screen, here are the top content marketing strategies I’ve found for engaging mobile readers:
Direct mail copywriters use to spend a significant percentage of their time honing the headlines of their letters. This is just as important with mobile devices. Given that people are always a single tap away from games and other entertainment, taking the time to perfect the headlines of your content is crucial for anyone to notice and care about it.
Start with a Bang
Once someone is drawn to a piece of content by the headline, you want to keep the momentum going. The best way to do that is by diving right into at least some of the meat of what you’re writing about. Even if it’s just a teaser, this will keep people moving deeper into your content.
Keep Paragraphs Short
No one wants to deal with reading a wall of text on a phone or tablet screen. You can make the reading experience a pleasant one by keeping paragraphs short and using subheadings throughout the body of your content.
Wrap It Up
Even if people are interested in a piece of content, they may still quickly scan through to the bottom. The good news is you can still connect with those types of readers by wrapping up what you’ve talked about at the end and including a relevant call to action.
Use Media Strategically
Images can be a great way to augment content and even make it more likely that people will share. The same can be true for embedding a video. Just be sure that these things are done in a way that will keep the content mobile friendly. With images, use a program to compress the size prior to embedding. And check a video once it’s embedded to ensure it’s not dramatically slowing down how long a post takes to load on a mobile connection or causing a weird sizing issue.
If you would like professional guidance for your content marketing, Michelle Hummel is here to help. Learn more on her website.