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Silent Night, Viral Night: How to Create Scroll-Stopping Holiday Content

By Michelle Hummel

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Holiday content doesn’t have to blend in with every other red-and-green post on the feed. December offers a unique opportunity to create visuals and videos that feel warm, nostalgic, joyful, and high-energy. When brands tap into seasonal trends with intention, they can turn quiet nights into viral moments that drive major engagement.

Here’s how to elevate your holiday content so it actually stops the scroll and sparks interaction.

1. Lean Into Trending Holiday Aesthetics

Each year brings new visual styles that dominate social feeds. This season, the top-performing aesthetics include:

Cozy minimalism, featuring soft lighting, neutrals, and simple flat-lays
Vintage Christmas, using grainy filters, film emulation, and muted reds and greens
Clean luxury holiday, with gold accents, black-and-white palettes, and subtle bokeh
Whimsical festive style, full of bold colors, stickers, and playful animations

Choose the aesthetic that best matches your brand personality instead of trying to follow every trend. Consistency is what makes holiday visuals memorable.

2. Use Popular Holiday Soundtracks Strategically

Music determines discoverability on Reels and TikTok. During December, people actively search for specific songs that match their mood. Some strong categories include:

Classic holiday songs (“Jingle Bell Rock,” “All I Want for Christmas Is You”)
Lo-fi Christmas beats for cozy, calming content
Upbeat remixes for product showcases
Slowed or acoustic versions for emotional storytelling

Pair the right music with your message, and your content becomes instantly more relatable and shareable.

3. Build Holiday-Themed Color Palettes That Convert

Color influences whether someone pauses on your post. Try these proven palettes:

Classic holiday: deep red, forest green, cream, gold
Modern neutral: taupe, champagne, ivory, evergreen
Frosted winter: icy blue, silver, white, pale teal
Playful festive: bright pink, neon green, candy cane red

Choose one palette and use it across your posts, stories, and ads to create a cohesive seasonal feel that strengthens brand recognition.

4. Add Clear, Fun Engagement Prompts

Interactive posts help you cut through the holiday noise. Increase engagement with:

“Which holiday aesthetic matches your vibe?”
“Vote: Cozy Christmas or Glam Christmas?”
“Drop an emoji to reveal your holiday mood.”
“Tell us—what’s one thing on your holiday wish list?”

People are naturally more expressive during the holidays, so give them something fun to react to.

Make This Your Most Engaging Holiday Season Yet

Holiday content doesn’t need to be complicated. With the right aesthetic, soundtrack, color palette, and engagement strategy, your posts can rise above the rest and connect with your audience in meaningful ways.

If you want more done-for-you strategies, content templates, workshops, and a community that helps you stay ahead of social media shifts, join the Social Media Enthusiasts Network. You’ll get ongoing training and expert insights to help your brand shine all year long.

👉 Become a member today! https://social-media-enthusiasts-network.mn.co/members

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