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Set It and Celebrate: How Social Media Scheduling Tools Keep Your Brand Alive During the Holidays

By Michelle Hummel

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The holiday season is the busiest time of the year for most entrepreneurs and marketers. Between events, sales, family gatherings, and wrapping up year-end goals, it’s easy for social media to fall to the bottom of the list. But your audience doesn’t stop scrolling in December. If anything, they’re online more than ever, searching for gift ideas, holiday inspiration, local services, and businesses to support.

The good news? You don’t need to spend your entire holiday glued to your phone. Scheduling tools like Send Social Media allow you to plan content in advance so your brand stays consistent even when you’re relaxing, traveling, or celebrating.

Here’s how to use scheduling tools to stay present without being present.

1. Build a December Content Plan Before the Rush Begins

Start by outlining everything you want to share throughout the month. A simple plan can include:

Holiday promotions
Behind-the-scenes content
Customer appreciation posts
Holiday tips or gift guides
Year-in-review celebrations
Announcements about hours, closures, or special events

Once you know the themes, you can batch-create all the visuals and captions at once. This saves time and ensures your content stays intentional instead of last-minute.

2. Use Scheduling Tools to Maximize Reach and Reduce Stress

Platforms like Send Social Media allow you to:

Schedule posts across multiple platforms
Repost best-performing content
Preview your entire content calendar
Automate stories and carousels
Track performance in one place

This means you can queue a full week, two weeks, or even the entire month of December at once. When the holidays hit, your content is already working quietly in the background.

3. Follow a Consistent Posting Rhythm

You don’t need to post daily, but you do need to be predictable. Aim for:

3–4 feed posts per week
Daily or near-daily stories
2–3 reels per week
One weekly promotional push

December is a high-engagement month, so staying visible helps your brand stay top-of-mind.

4. Use This Quick December Scheduling Checklist

Before you hit “schedule,” make sure your content covers:
✔ Holiday hours and closures
✔ Gift ideas or top services
✔ Seasonal branding elements
✔ Customer spotlights or testimonials
✔ Story polls and interactive prompts
✔ A clear call to action in every post
✔ One “year-in-review” celebration post
✔ One “thank you” post for your customers or community

This is the checklist that keeps your content complete and connected.

Celebrate While Your Content Works for You

You deserve time off during the holidays, and with the right strategy, you can enjoy it without sacrificing momentum. Scheduling tools give you the freedom to step back while your brand stays active, visible, and engaging.

If you want templates, planning guides, workshops, and a community that helps you master social media without overwhelm, join the Social Media Enthusiasts Network. You’ll gain access to the support and strategies you need to stay consistent all year long.

🌟 Become a member today: https://social-media-enthusiasts-network.mn.co/members

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