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Instagram Updates Fall 2025: How Reposts, Location Sharing & the ‘Friends’ Reels Tab Can Boost Your Visibility
Instagram is delivering some powerful updates this fall that go beyond filters and captions—they’re designed to help your content get seen by more of the right people. Here’s a breakdown of the top features rolling out now, and exactly how you can use each one to amplify your brand’s reach and connection.
1. Repost Public Reels & Posts
Instagram has introduced a native repost button, allowing users to share public Reels and feed posts directly to their feed—credited to the original creator—plus a dedicated Reposts tab on your profile. The VergeCinco Días
How to Use It:
- Repost your followers’ or partners’ content to build goodwill and visibility.
- Allow your own content to be reposted for wider exposure.
- Group thematic reposts in your tab to attract new followers discovering your page.
2. Instagram Map: Share & Discover Locally
A new Instagram Map lets users opt in to share their location with friends and see posts from their area—stories, Reels, and notes—from nearby creators. The VergeCinco DíasGlamour
How to Use It Safely & Strategically:
- Opt into location sharing during events or pop-ups to connect with nearby audiences.
- Feature your location-tagged content prominently in stories or Reels.
- Highlight your involvement in local happenings—for example “Catch us at the Fall Fair this weekend!”
3. ‘Friends’ Tab in Reels: See What’s Trending Among Your Circle
Instagram now includes a Friends tab in Reels, showing videos your friends have liked, shared, or commented on—complete with privacy controls. The VergeCinco DíasThe Sun
How to Use It to Your Advantage:
- Create content that’s likely to resonate with specific communities—friends sharing content is a powerful trust signal.
- Encourage your followers to interact with your Reels (likes, comments, saves).
- Tap into this feature by posting content that taps into inside jokes, shared experiences, or trending themes within niche groups.
What This Means for Your Brand
These updates are about visibility, locality, and connection. Reposts expand your reach without extra content creation, the Map adds geographical discoverability, and the Friends tab boosts trust-based recommendations. These are all tools to help your brand stand out in a crowded feed.
Ready to Stay Ahead?
If you’re looking to master these features—and much more—Social Media Enthusiasts has your back. We offer content strategies, tool walkthroughs, trend insights, and an engaged community of pros just like you.
Visit socialmediaenthusiasts.com, become a member today, and get the edge your brand deserves this fall—let’s make your next post impossible to ignore!
This article is an original contribution by Michelle Hummel
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