Resources
From Lazy Scrolls to Loyal Customers: Engaging Content Ideas for Late-Summer Social Media
Late summer often brings a lull in engagement. Vacations, back-to-school chaos, and sweltering heat make audiences scroll mindlessly without much interaction. But this seasonal slowdown is actually a golden opportunity to grab attention, build brand loyalty, and drive traffic—if you know what kind of content works.
Here’s how to turn lazy scrolls into loyal customers with content that speaks to where your audience is right now—mentally and seasonally.
1. Lean Into Seasonal Relatability
Create content that mirrors your audience’s current lifestyle. Think poolside posts, iced coffee memes, back-to-school mom chaos, or “last summer Friday” vibes. The more relatable, the more likely someone is to stop scrolling and share.
Try This:
➡️ “How it started vs. how it’s going: Summer edition”
➡️ “Tag a friend who still hasn’t put on real pants this August.”
2. Create Tap-Worthy Short-Form Video
Reels, TikToks, and YouTube Shorts are perfect formats for late-summer attention spans. Keep it under 30 seconds, use trending audio, and make the first 3 seconds count.
Ideas That Work:
✔️ Before-and-after transformations (products, services, or spaces)
✔️ Quick tips related to your brand or niche
✔️ Reaction videos to trending summer content
3. Polls, Quizzes, and Interactive Stories
When engagement is down, make it easy for your audience to interact with low-lift actions like tapping a poll or emoji slider. These increase your visibility and signal to the algorithm that your content is worth showing.
Ideas to Try:
- “Which August mood are you today? ☀️😴💻📚”
- “Guess our most-loved summer product!”
- “Should we bring this back for fall? YES or OMG YES?”
4. Late-Summer Giveaways with a Fall Twist
Giveaways work year-round, but now’s the time to bridge seasons. Offer a prize that helps people end summer strong or start fall fresh—bonus if they need to follow, comment, and tag to enter.
5. Turn Your Best Tips Into Carousel Posts
Teach, inspire, and convert—all with one scroll. Carousels perform well because they encourage people to stop and swipe. Drop seasonal knowledge bombs or product tips your audience can actually use right now.
Don’t wait for engagement to bounce back on its own. Create content that meets your audience where they are—and pulls them closer to your brand.
Want more ideas like this? Join Social Media Enthusiasts—your go-to community for the latest in social media trends, strategy, and brand growth. Whether you’re a manager, marketer, or business owner, we’ll help you stay ahead of the curve and turn followers into customers.
👉 Join us today at socialmediaenthusiasts.com and level up your late-summer strategy. Your audience isn’t gone—they’re just waiting for you to grab their attention.
This article is an original contribution by Michelle Hummel
Find out how you can become a part of Social Media Enthusiasts.
Join Us Today!
How would you like to be involved?