5 Essential Website Design Tips for a High Conversion Rate
By Michelle Hummel, Published April 28, 2020
Conversion rate is an important metric for businesses of any size. With larger businesses, even a half percent improvement can have a significant impact on the bottom line. And while the impact may not be as immediately drastic for smaller businesses, converting more website visitors into customers may be exactly what’s needed for a business to grow.
Since every business can benefit from taking a look at their current conversion rate and what they can do to improve it, we want to cover the top web design tips that directly relate to conversions:
1. Go Responsive
Most websites now receive more than half of their traffic from mobile devices. Mobile is a behavior that’s well established and will only continue to increase in the years to come. Although mobile apps make perfect sense for some businesses but not so much for others, what’s true for every business is the need to have a website that looks great on screens of all sizes. That’s where responsive design comes into play. By upgrading to this type of web design, you can instantly eliminate multiple issues that are likely holding back your conversion rate.
2. Clear Calls to Action
As business owners, it’s easy to fall into the trap of thinking that everyone knows just as much about your business as you. But because other people aren’t thinking about your business on a daily basis, things that may seem extremely common or obvious to you may be completely new to visitors. That’s why it’s important to have clear calls to action throughout your website. By having a clear objective for your main pages and telling visitors what that objective is, you can dramatically increase your conversion rate.
Thanks to a variety of technology improvements over the last few years, it’s easier than ever to personalize a website experience. So regardless of whether your business sells products or services, there are options for personalizing the experience different visitors have on your website.
4. Multiple Payment Options
The last thing you want to do once a visitor is ready to buy is to create friction during the checkout process. That’s why it’s important to accept multiple payment options through your website. Even though this may seem complicated, it’s something that professional website design services can easily help you implement.
5. Less is More
The best website designing services understand that putting too many elements on a web page will only distract and confuse visitors. By following the concept of less is more, you’ll be able to ensure that visitors to your website are only focused on the things that truly matter.
Michelle Hummel is CEO of Web Strategy Plus a full-service digital marketing agency. She was recently nominated for the Woman-Owned Business of the Year! She’s a passionate Social Media Trainer with 15+ years of successful online business development, sales, and marketing experience. She also holds a valuable Internet Marketing Degree however with the ever-changing world of web marketing she strives to learn something new every day.
She travels Nationwide visiting her 22 Social Media Enthusiasts Chapters delivering in-depth social media training. She also provides Social Media Certifications through founding Web Media University. A current contributing editor to The Franchise Dictionary Magazine and she has written 3 books in her series called, “The Social Media Magnet: Everything You Need to Know to Attract Customers with Social Media”, where she shares her best-kept secrets to success. She also specializes in helping Franchisors and Franchisees develop an integrated web marketing program to drive leads. She’s available for interviews via email, telephone, Skype video, news segments on location and more. Just let her know how she can help!>
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