All posts by Michelle Hummel

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  LinkedIn Headline Optimization Tips for LinkedIn Marketing

  Headlines are very important. Statistics show that changing a single word in an email headline can improve clickthroughs by as much as 46%. Given that huge impact, it’s easy to…

  

  

  LinkedIn, Social Media Marketing

  By Michelle Hummel, Published September 17, 2018

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  Can Your Business Benefit From Facebook Live?

  Over the last year or so, I’ve talked a lot about how video has become one of the biggest drivers of online activity. While pictures and posts like these are…

  

  

  Facebook, Social, Video Marketing

  By Michelle Hummel, Published September 4, 2018

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  How the Right Social Media Marketing Dashboard Can Help Your Business Grow

  At Send Social Media, we are very passionate about social media. But that passion isn’t just because we think social media is fun. Instead, it comes from the firsthand experience…

  

  

  Social, Social Media Marketing, Social Media Tools

  By Michelle Hummel, Published August 20, 2018

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  Facebook Ads for Business – Worth the Investment?

  When social media first became a “thing,” plenty of businesses complained about the fact that there wasn’t enough data available to track ROI on social media marketing. Then as these…

  

  

  Facebook, Social, Social Media Marketing, Social Media Marketing

  By Michelle Hummel, Published August 13, 2018

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  How Agencies Can Empower Clients’ Brands Through Social Listening

  When Facebook first launched over a decade ago, it was all about helping college students connect with each other. Then as the platform grew, people outside of college campuses were…

  

  

  Social Media Marketing

  By Michelle Hummel, Published July 3, 2018