All posts by Michelle Hummel

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  LinkedIn Headline Optimization Tips for LinkedIn Marketing

  Headlines are very important. Statistics show that changing a single word in an email headline can improve clickthroughs by as much as 46%. Given that huge impact, it’s easy to…

  LinkedIn, Social Media Marketing

  By Michelle Hummel, Published July 27, 2021

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  Facebook Ads for Business – Worth the Investment?

  When social media first became a “thing,” plenty of businesses complained about the fact that there wasn’t enough data available to track ROI on social media marketing. Then as these…

  Facebook, Social, Social Media Marketing, Social Media Marketing

  By Michelle Hummel, Published May 4, 2021

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  5 Content Types That Can Help Your Business Go Viral

  When used to talk about things that are published online, the word viral refers to content that people consume and are then compelled to share with others. For a business,…

  Social, Social Media Marketing

  By Michelle Hummel, Published January 25, 2021

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  Can Your Business Benefit From Facebook Live?

  Over the last year or so, I’ve talked a lot about how video has become one of the biggest drivers of online activity. While pictures and posts like these are…

  Facebook, Social, Video Marketing

  By Michelle Hummel, Published November 17, 2020

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  Solve These 4 Marketing Challenges with Social Media Automation

  Although social media usage and influence only continues to increase, plenty of businesses still struggle to stay on top of their social channels. Even after a business clears the initial…

  Social Media Marketing, Social Media Tools

  By Michelle Hummel, Published November 20, 2019