5 Web Design Trends to Know About in 2017
By Brittany Picard, Published June 16, 2017
The Internet is a place that’s always changing and evolving. As a business owner, you want to keep your website up to date. Not only is this important for potential customers’ perception of your business, but also to help with marketing. For example, as more searches have shifted to mobile devices, Google has adjusted their algorithm to reward sites that load quickly and work properly on those devices. Businesses that haven’t kept their sites up to date are missing out on a very important marketing channel.
Since the above issue is just one example of why web design trends matter a lot, we want to highlight five of the most notable for 2017:
There was a time when many design trends revolved around utilizing lots of flashy elements to make sites highly interactive. While it’s still important to have an engaging design, huge platforms like Facebook have set people’s expectations with modern but understated design. Since content is what people truly care about on social media, as well as when they visit individual websites, it’s important for design to play a supporting role that makes it easy for content to be consumed on devices of all sizes.
In the past, it was often quite challenging to support anything other than very basic typography across different devices and operating systems. But thanks to advancements in technologies like CSS and web fonts, it’s now possible to create a consistent experience with custom fonts. By emphasizing typography, a business can establish strong brand recognition online.
- Plenty of Color
As you may have noticed from what we’ve covered so far, a lot of the current trends in web design are driven by using fewer elements but making the most of every one that is used. This can be seen in how color is being used. Instead of the muted palettes that became quite common several years ago, many current designs are using strategic pops of color to grab people’s attention and strengthen brand recognition.
- Focus on Conversions
At Web Strategy Plus, we’ve always approached web design and development from the perspective of accomplishing business goals. More people are starting to understand the importance of using design as a conversion tool, which we’re very happy to see.
Given all the content that bombards people whenever they pull out their phone or open their laptop, it’s easy for marketing messages to get lost in the noise. One way that businesses are trying to combat this is using design as a way to weave compelling narratives throughout entire websites.
If going over the trends above reminded you that your business website is in need of an update, be sure to take a look at how we can help you execute a successful website redesign.
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